As we step into 2025, the Adriatic region finds itself at a crucial juncture of opportunity and transformation. While digitalization in the European Union has made significant strides, with over 70% of businesses now embracing cloud services and advanced digital tools, the Adriatic region is trailing in several crucial areas of digital integration and technological adoption. Recent reports indicate that the region's digital public services, infrastructure, and digital skills are still 20-30% below the EU average, underscoring the urgent need for action.
For Egzakta Group, this gap is not a barrier but a remarkable opportunity. With a clear vision and an integrated approach across our pillars—Advisory, Technology, AI, Investment, and Education—we are uniquely positioned to assist businesses and governments in the Adriatic region in bridging the digitalization gap. By harnessing cutting-edge technologies and innovative solutions, Egzakta Group is committed to accelerating transformation, enabling the region to leapfrog over legacy systems and align with the digitalization standards of the European Union. This digital leapfrogging has the potential to significantly boost the Adriatic region's economy, creating new opportunities and driving growth.
Advisory: A Tipping Point to Strategic Transformation
Advisory has always been the cornerstone of Egzakta Group, providing the foundation for transformative change across industries and sectors. In 2025, we are sharpening our focus on core strategic priorities: IT strategy, IT security strategy, business strategy, and go-to-market strategies for industries like finance, telecommunications, healthcare, insurance, pharmaceuticals, and government. This approach reflects our unwavering commitment to delivering tailored, actionable insights that drive measurable results and ensure our clients' success.
Core Areas of Expertise in 2025
1. IT Strategy: As technology becomes a critical enabler of competitiveness, Egzakta Group supports banks, enterprises, and governments in aligning IT initiatives with business objectives. We focus on designing comprehensive IT roadmaps tailored to each client's specific needs, optimizing infrastructure, improving efficiency, and enabling innovation.
2. IT Security Strategy: IT security is a top priority for businesses and governments. Egzakta develops robust security frameworks, ensuring our clients have the tools and policies to protect their assets, data, and reputations. Our strategies encompass risk assessment, compliance, and integrating advanced security technologies.
3. Business Strategy: We assist clients in reimagining their business models, investigating growth opportunities, and addressing disruptions in various industries. Whether increasing market share, optimizing operations, or boosting profitability, we devise business strategies to help each client meet their unique challenges and aspirations.
4. Go-to-Market Strategy: Product and service launching or readjustment requires an exact knowledge of market dynamics. Egzakta specializes in formulating go-to-market strategies for finance, telecommunications, healthcare, pharmaceuticals, to help our clients realize the maximum potential from their markets. We provide end-to-end support, from market analysis and competitive positioning to the execution plan.
5. Government Digital Transformation: Digitalization and digital transformation are both opportunities and imperatives for governments across the Adriatic region. Egzakta partners with public sector organizations to design and implement innovative strategies that modernize governance, optimize service delivery, and enhance operational efficiency. A key differentiator of our approach is addressing regulatory barriers. We understand that digital transformation often requires an enabling legislative and policy framework. That's why we collaborate with governments on technological solutions and recommend regulatory changes that facilitate digitalization. From streamlining administrative processes to integrating advanced digital platforms, Egzakta ensures systemic and sustainable transformation.
Our efforts in this space aim to create more transparent, efficient, and citizen-focused governance—a beacon for regional public-sector innovation.
A Proven Approach: From Strategy to Execution
We go beyond advising and develop a strategy. For instance, we work with a leading technology company worldwide to work out a reorganization structure and stabilize its operations so stakeholders can understand while positioning itself globally. Execution is our trademark; we onboard senior leadership to take this plan of action across to effect implementable outcomes with measurable, sustainable results. Drive Transformation across Industries
Egzakta will continue evolving its advisory services in 2025 in response to the dynamic market needs of businesses and governments. Focusing on IT strategy, cybersecurity, business growth, market positioning, and public sector digital transformation puts our clients at the pinnacle of competitive excellence in an ever-increasingly complex world.
As we continue to build expertise and expand our reach, Egzakta Group is steadfast in its commitment to being the trusted partner for organizations seeking transformation, resilience, and long-term success. Our goal is to provide our clients with the confidence and reassurance that they have a strategic partner they can rely on in the complex and ever-changing business landscape.
Technology: Powering Regional and Global Change
In 2025, Egzakta Technology will drive a transformational impact by stabilizing key government digital transformation projects, advancing our proprietary TubeIQ Business Process Management (BPM) platform, and expanding our SPIs for IBM Maximo Asset Management.
Government Digital Transformation
Egzakta remains committed to modernizing public administration across the Adriatic region. Our work in stabilizing three critical government projects in 2025 focuses on improving administrative efficiency, enhancing citizen engagement, and ensuring robust data security. These projects are designed to set benchmarks for transparency, innovation, and service delivery in governance.
TubeIQ: Business Process Management
Our proprietary TubeIQ BPM platform is already transforming operations for businesses and public institutions. It has been implemented in several cases, which include the following critical processes:
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Purchasing and Order Management
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Registry Office and Court Cases
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Assembly Meetings and Risk Register
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Internal Audit and Insurance Broker
In 2025, we will further strengthen TubeIQ's capabilities to explore process automation, real-time analytics, and more integration with state-of-the-art technologies such as AI and IoT. By empowering organizations to smoothen their workflows and make better decisions, TubeIQ will remain the strategic enabler of operational excellence.
SPI for IBM Maximo: E-Commerce Integration Made Seamless
The Egzakta SPIs for IBM Maximo are one of our global efforts. Explicitly developed for E-commerce integration into the Maximo Asset Management platform, these solutions let businesses enhance their asset management systems to connect seamlessly with online marketplaces.
We are extending this globally in 2025, strengthening the collaboration between Egzakta and IBM and empowering businesses worldwide to maximize their technology investments for better operational efficiency.
AI Lab: The Innovation Driver for Business and Governance
During these last two years, Egzakta's AI Lab has been at the forefront of understanding the role AI will play in business transformation and in the innovation of the public sector. In 2025, Egzakta's AI Lab will launch two novel initiatives, namely:
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AI Agent for Government Assistance: This is one of the advanced AI tools that can help governments throughout the region streamline administrative processes and improve their decision-making, therefore increasing citizen engagement. The AI Agent is designed to handle a wide range of administrative tasks, from data analysis to decision support, freeing up human resources for more complex tasks. It can assist in tasks such as data analysis for policy-making, automated response to citizen queries, and predictive analytics for resource allocation, thereby enhancing the efficiency and effectiveness of government operations.
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Consultant as a Service (CaaS): Built for mid-sized advisory agencies worldwide, CaaS combines Egzakta's consulting know-how with AI-powered diagnostics, strategic planning tools, and operational optimization capabilities. We are redefining the global advisory landscape by democratizing access to the most advanced consulting tools. This initiative is not just about providing tools, but about empowering mid-sized advisory agencies to compete with larger firms by offering the same level of service and expertise.
The AI Lab underlines Egzakta's commitment to practical innovation: how AI can solve real-world challenges and create measurable impact across industries and governments.
Investment: Building the Future Through Strategic Growth
In 2025, Egzakta Group is elevating its investment strategy to foster innovation and growth across the Adriatic region. Focusing on strategic acquisitions, start-up incubation, and venture capital development, we are actively shaping the region's technology and AI ecosystems.
Strategic Acquisitions and Investments
In the last years, we have successfully acquired two IT companies, adding significant capabilities in technology and digital transformation. We have also invested in a start-up for an eSport boot camp, a testament to our commitment to fostering creative talent and innovation in the digital economy.
We are finalizing the acquisition of a pioneering AI platform that will seal Egzakta Group's position as a true leader in AI-driven solutions. More than a mere strategic investment, this constitutes a commitment toward building a rich ecosystem where AI could thrive and realize value across the industry spectrum.
VC Fund: Catalyzing Start-up and AI Ecosystem
Our vision also includes activities other than direct investments. In 2025, Egzakta Group will create or co-create a venture capital fund focusing on the Adriatic region's start-up ecosystem and AI community. The fund will be essential in locating, supporting, and scaling the next generation of innovative companies from early stages in areas of high-speed growth, such as artificial intelligence, digital transformation, and creative industries.
We aggressively pursue strategic partnerships with global and regional stakeholders to realize this vision. These partnerships will enhance the VC fund's impact and drive innovation throughout the region, be it with financial institutions, technology leaders, or other forward-thinking organizations.
Integrated Investment Approach
Our investment strategy reflects Egzakta Group's broader mission: to combine advisory expertise with financial commitment, creating long-term value for the companies we support and the ecosystems in which we operate. By linking our advisory, technology, and investment pillars, we ensure that every investment is grounded in strategic insight and positioned for sustainable growth.
In 2025, Egzakta Group's investment pillar will fortify our portfolio and catalyze regional innovation and economic development.
Education: Shaping Tomorrow's Leaders
Egzakta Group's educational initiatives are founded on the premise that leadership is the core of transformation. Our partnership with the Rome Business School has resulted in a highly quality and professional Executive MBA based in Belgrade. It will extend in 2025 with the launch of two landmark programs:
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The First Serbian-Language MBA: Fully accredited by the European Union, this program combines global standards with local accessibility. Its mission is to equip leaders across the Adriatic region with the knowledge and skills to drive meaningful change.
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AI for Leadership: This innovative program bridges technology and strategic thinking, empowering leaders to harness AI for decision-making, strategy, and operational excellence.
Both efforts demonstrate our dedication to developing leaders who are ready for today and the opportunities and challenges ahead.
Call to Action for 2025
The digitalization gap between the Adriatic region and the European Union is narrowing, but practical steps and decisive action are essential to bridge it ultimately. Egzakta Group focuses on delivering solutions that create tangible, measurable impact—modernizing systems, enhancing operational efficiency, and enabling sustainable growth.
Our approach is straightforward and actionable:
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Accelerating Digital Public Services: We help governments streamline processes, reduce administrative complexity, and improve citizen engagement by implementing advanced digital platforms.
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Modernizing Business Operations: Through our proprietary solutions, such as TubeIQ BPM and Smart Plug-Ins for IBM Maximo, we optimize workflows, integrate edge technologies, and empower businesses to achieve operational excellence.
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Leveraging AI for Faster Progress: From AI-driven decision-making tools for governments to Consultant as a Service (CaaS) for mid-sized businesses, we democratize access to transformative technologies.
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Investing in Innovation: Through strategic acquisitions and a VC fund, we foster a thriving ecosystem for start-ups and AI-driven solutions, creating a foundation for long-term growth.
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Bridging the Digital Skills Gap: Our educational programs, such as the First Serbian-Language MBA and AI for Leadership, empower leaders to drive innovation and progress.
At Egzakta Group, we don't just talk about transformation—we deliver it. By combining technology, strategy, and execution, we enable businesses and governments across the Adriatic region to bypass outdated systems and achieve digital parity with the European Union faster.
The roadmap is clear, and the tools are in place. The time to act is now. Together, let's build a more innovative, connected, and competitive Adriatic region—one where innovation thrives, opportunities grow, and the future is digital.
Egzakta Group is ready to lead this transformation—let's get to work.